Real Estate for sale

Seller's Resource Center - Seller's Tips

Tips For Selling

Everyone in the household should be assigned specific chores and responsibilities to keep the house impeccably maintained.

Prepare Yourself

  • Be mentally prepared to sell a house not your home.
  • Maximize your time and energy
    1) Have a detailed marketing plan in writing
    2) Set goals
  • Hire an attorney
Stand Out From The Competition
  • Curb appeal is the first impression, make it a great one
    1) Mow, trim, edge, add flowers
    2) Keep entryway clean
    3) Store tools, bikes, toys out of sight
  • Have professional looking signs
  • Buyers equate cleanliness with a well cared for home so clean, clean, clean!
  • Don't overlook minor repairs, such as drips, leaks, and clogs
  • Neutralize - Color schemes that are very personal are hard to sell
  • Remove clutter - create space
    1) Rent a storage room
    2) Put excess furniture and packed boxes in storage
    3) Clean out closets, garage, cabinets
  • If something needs to be repaired, repair it
    Nobody wants to buy your broken stuff!
  • If something can not be repaired, replace it
Determine An Asking Price
(see market analysis)
  • Know your competition!
  • Research the market, gather data, then do a market analysis
  • The seller sets the price. What the buyer is willing to pay, sets the value
  • Set the right price and chances are your property will sell quicker
  • Overpricing your property limits your market
  • So the first asking price you set is crucial
  • Get an appraisal to support your price
Creative Advertising
(see advertising help)
  • Be sure to include the price in all advertisements
  • Always use the word approximate when quoting square footage
  • Write ads that get attention
  • Have an open house for real estate agents
  • Show by appointment only
  • Being available for appointments will bring you success in selling
  • Show a feature, give a benefit
  • House smells will kill sales
    1) No smoking in the house
    2) Get rid of pet odors
    3) Take out the garbage and trash
    4) Use fresh flowers, pot-pourri, air freshners
  • Kitchen and bathrooms should shine
  • Relocate pets for showings
  • Do not discriminate
  • Never try to deceive a prospect
  • Safety Tips
    1) Be very careful who you let into your home especially after dark
    2) Secure jewelry, wallets, cash, etc. out of sight
    3) Never meet a stranger at a vacant house alone
  • Be prepared, the first person to look at your house may buy
  • Pre-qualify your buyer
  • Don't be offended by low ball offers
  • Learn to play the offer ~ counteroffer game
  • You don't have a valid contract without signatures
  • Review the title work prior to closing
  • Understand the closing statement
  • Your sale is not complete until you have check in hand
  • Start planning your move 6 to 8 weeks in advance
  • Have an inventory checklist for everything you pack

This information can be found in greater detail in
"A Complete Handbook for Selling Your Own Home".

Back to the Seller's Resource Center.

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